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Signage: five tips for integrating vehicle signwriting in your marketing campaign

There’s no one size fits all solution when it comes to creating a successful marketing campaign. With so many channels to choose from, it can be daunting to get the right mix for your business. But there’s one component you should never skip – signage, including vehicle signwriting, is a proven winner when it comes… Continue reading Signage: five tips for integrating vehicle signwriting in your marketing campaign

How German taxis created the vehicle wrap

If you spend any time driving in London, you’ll have seen plenty of vehicles sporting incredible vinyl wrap signage. This affordable way of advertising your goods and services is definitely the wave of the future, with over 3,000 impressions an hour on the streets of a busy city. But did you know that vehicles have… Continue reading How German taxis created the vehicle wrap

Signage know how for the right results

If you’ve seen peeling car wraps and thought vinyl wraps are not for you, think again. By making smart choices through the design and installation process, your car signage can be ready for anything. And with thousands of impressions a day for just pennies when your vehicle drives around the streets of London, a cost-effective… Continue reading Signage know how for the right results

Signage rebranding for your vehicles – the Pros and Cons

Rebranding can be an exciting exercise. Giving your vehicle signage an overhaul can help you get your message to new customers and reposition your brand in different London markets. There are plenty of reasons to decide on a rebrand, but there are also some negatives that come with the positives. Consider the collateral While it’s… Continue reading Signage rebranding for your vehicles – the Pros and Cons

Vehicle Wrapping – does it make sense for your car hire brand?

With black cab drivers in London suing Uber drivers for over £1bn for loss of income, the economic threat from alternative car hire services is real. But with Uber’s reputation failing, there’s never been a better time for traditional taxi services to fight back. Vehicle wrapping is one of your most cost-effective weapons when you… Continue reading Vehicle Wrapping – does it make sense for your car hire brand?

Signage costs: the variables that impact on your vehicle wrap

Do you want to know the signage costs for your London based company car? The answer is definitely ‘that depends’. And much as we’d encourage any London based business to get their vehicle out and about in rush hour traffic to create thousands of incredibly low cost impressions, we understand that the bottom line is… Continue reading Signage costs: the variables that impact on your vehicle wrap

Signage Matters: why KISS should be your design mantra

It might have originated with a designer at Lockheed, but the idea of KISS is perfect for modern design. Standing for Keep It Simple Stupid, this is the only design mantra you need when it comes to designing vehicle signage that makes your London business stand out. Nowadays, the KISS principle crosses all boundaries, from… Continue reading Signage Matters: why KISS should be your design mantra

Signage designs tips for the perfect van wrap

If you’re a small business in West Sussex, you need to consider a van wrap. With up to 70,000 impressions a day, at a cost as low as 4p per thousand impressions, this type of marketing delivers real bang for your budget. In the latest research, consumers say their recognition of a brand using a… Continue reading Signage designs tips for the perfect van wrap

Vehicle livery that boosts your brand identity

Is your East Sussex business struggling to get recognised? Vehicle livery is the savvy way to boost brand identity in a way that stays true to your ethos, values and messaging. Your brand is what connects your business to your customers and it goes far deeper than a logo, font and colours. Create your brand… Continue reading Vehicle livery that boosts your brand identity

Signage promotes and protects your franchise. Here’s how!

Buy into a franchise and the hard work of building a brand has already been done. But if you’re also looking to harness the power of vehicle signage to promote your new business across London, then you’ll need to stay consistent with the overall branding of the franchise. That’s where a professional vehicle sign writing… Continue reading Signage promotes and protects your franchise. Here’s how!