Vehicle Wrapping – does it make sense for your car hire brand?


With black cab drivers in London suing Uber drivers for over £1bn for loss of income, the economic threat from alternative car hire services is real. But with Uber’s reputation failing, there’s never been a better time for traditional taxi services to fight back. Vehicle wrapping is one of your most cost-effective weapons when you want to create a sense of professionalism and style.

A well designed vinyl wrap enhances any vehicle and brings a consistency across a fleet of vehicles that helps to reinforce your brand image and therefore raise brand awareness. After all, a potential customer may not need your services today, but if you stand out from the crowd with an eye-catching wrap, you’ll be top of mind the next time they need a taxi or limousine.

Professional kudos

Whether you own a fleet of saloons and people carriers for everyday hire or high end luxury cars for adding style to any wedding or prom, a vehicle wrap could be your secret weapon. Not only will you create a consistent and streamlined look by outfitting your vehicles in the same livery, you’ll project a professional image that builds trust and kudos in your business.

Imagine turning your vehicles into mobile billboards that are eye-catching and contribute to the sleek and streamlined look of your high end vehicles. By placing your contact details in the centre of your target area, you’ll create invaluable brand recognition and authenticity – after all, if you’re prepared to invest in such attention to detail, your business must be serious about providing great customer service.

Tried and tested

Well designed vehicle signwriting captures between 2,000 and 9,000 impressions every hour, making a vinyl wrap one of the most cost-effective ways to keep your business top of mind. A bold and captivating car wrap is designed to capture the attention of the public – add your website details and any potential customers who have their smartphones handy can bookmark you there and then.

This style of marketing doesn’t only have benefits in terms of costs per impression. By adding a second skin to your vehicles, you’ll achieve two important advantages. First, you can bring a smart uniform look to each vehicle in the fleet by keeping a consistency of colour and design based on your business branding. Second, you’ll actually protect your vehicles from wear and tear, reducing the number of minor scratches and scrapes and enhancing their resale value when the wrap is later removed.

Vehicle wrapping to impress

When you work with a professional company like Vehicle Signwriting, there’s no end to what you can achieve. We’ll be able to advise you of the best design for your business and to adapt it for different vehicles, so the effect is consistently impressive. If you’re in the car hire business and you want to maximise your biggest assets, think seriously about vehicle wrapping – with a strong design, you’ll create invaluable marketing that doesn’t cost a penny once the wrap is installed and can last up to 8 years.

Want to find out more? Then get in touch with us at Vehicle Signwriting for your initial consultation.

Leave a comment

Your email address will not be published. Required fields are marked *