Signage: five tips for integrating vehicle signwriting in your marketing campaign

signwriting on minis

There’s no one size fits all solution when it comes to creating a successful marketing campaign. With so many channels to choose from, it can be daunting to get the right mix for your business. But there’s one component you should never skip – signage, including vehicle signwriting, is a proven winner when it comes to raising brand awareness in London and elsewhere.

Don’t know where to start? These five tips should help you integrate vehicle signs into a successful marketing campaign.

1. Identify your target audience

You should have a clear picture of your target customer so you can develop the key messages you need to reach them. But that’s only half the equation – you also need to identify the best marketing channels to get those messages across.

Vinyl wraps are versatile enough to carry any message and take it into the heart of your target market. With up to 70,000 impressions a day in London, it’s the ultimate in low cost marketing.

2. Choose your channels

Be ruthless when deciding on the channels to use. Not everyone is on social media. Customers could be using ad blocking software or simply change the channel when an ad comes on.

A vehicle wrap has the benefit of being ambient advertising that’s simply there – it can’t be blocked or switched off. And with mobile marketing reaching 85% of all demographics, vehicle signage is a channel you can’t afford to ignore.

3. Be consistent

Whether it’s your branding, message or design, keep it consistent across all your channels. An immediate visual connection between all your branding tells the customer that you’re a professional business.

Keeping your messaging clear, consistent and compelling serves as a good set of guidelines for your vehicle wrap design – remove any confusing images or wording and keep branding consistent across your entire business for optimum results.

4. Integrate the message

Whichever marketing channels make it into your mix, make sure they each drive your customers where you want them to go, whether that’s a website or your bricks and mortar premises.

For example, it’s easy to include your social media details on your vehicle wrap design to drive cross channel marketing and ensure your messaging and goals are fully integrated.

5. Track it

The statistics for using vehicle signwriting in your marketing campaigns tell a compelling story. But tracking your campaign will give you the data analytics to draw valuable insights about what does and doesn’t work.

Add a unique landing page url or shortcode to your car wrap design so you can track its effectiveness and monitor performance with regard to ROI. If you want to discover for yourself how effective vehicle signwriting can be, tracking your campaigns is a no brainer.

Use vehicle signwriting to support your marketing

At Vehicle Sign Writing, we’re experts in vehicle wrapping and van signage and we can offer a fully integrated service from design to finished wrap. We can advise you on the best possible solutions to ensure the maximum return on your investment, helping you to make the most of this incredible marketing channel to enhance your brand. Contact us today and we’ll be happy to help.

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