Vehicle graphics: 5 fails to avoid


Vehicle graphics are great for business, so contact Vehicle Sign Writing today to make the most of your vinyl wrap.

You’ve seen a vinyl wrap with a standout design. Now you want to replicate that same impact for your business. And why not? Vehicle graphics are a time-tested way to generate buzz and brand visibility.

But you need to get your design right. Too many car graphics fail to make an impact because they make one or more of these five common mistakes. Here are the fails you need to avoid to make the most of your investment.

1: Going gung-ho with graphics

It’s an easy mistake to make. Because bigger and bolder and brighter must be better, right? Actually, in the case of vehicle graphics, it’s one of the biggest fails out there.

The role of graphics is to highlight your brand. Go overboard, and the message gets lost in the visual noise. Selecting one relevant image will make your overall design pop.

2: Too much text

The best car graphic designs include your business name, phone number and website. And that’s all you need.

Too much text can be difficult to read, obscuring vital information. You need people to be able to identify your brand. And when your vehicle is in traffic, you have about three seconds to get that across. So, just like your graphics, keeping it simple will have a much bigger impact.

3: Hard to read graphics

Remember that three-second window? Your vehicle sign writing needs to be bold, clear and, above all, easy to read. So choose sans serif fonts that are clearly legible and readable.

Don’t worry if your brand uses a cursive or designer font. Just make sure the rest of your information is easy to read. Text that can be read from a distance.

4: Installation woes

You’re thrilled with your van wrap design and can’t wait to see it in place. But then you find the graphics are covering the windows or your call to action is barely visible.

When it comes to vehicle graphics, great design is only half the equation. You also need professional installation to ensure the correct placement. In addition, a professionally installed wrap has better longevity so you can really maximise the cost per impression.

5: Forgetting your call to action

Your CTA is one of the fundamentals of your marketing strategy, and your van wrap shouldn’t be left out of the loop. So don’t forget to add ‘call now’ or ‘visit our website’ to your van wrap.

Asking for your viewers to take action is essential when you’re converting leads. So make sure your contact information is clearly visible to keep you top of mind with your customers.

Vehicle graphics and van wraps from Vehicle Sign Writing

When you work with Vehicle Sign Writing, you’re getting a complete end-to-end service from design to installation. We know how to help you get the best out of your vinyl wrap. Check out our gallery, and please call us today and let our professional team transform your business vehicles into mobile billboards for ultimate brand visibility!