Van sign writing – is it worth it?

Van sign writing

Van sign writing is our speciality at Vehicle Sign Writing. Here’s why it’s worth the investment for your business

If you want a cost-effective way to let your customers in Brighton know you’re open for business, try van sign writing. Signwriting your van gives it a polished and professional look that boosts customer confidence and revenue. Read on to find out why vehicle signwriting is worth it for your business.

Always-on advertising

The biggest positive of getting your van signwritten is the minimal cost per view. Your advertising is always-on, whether you’re in traffic or parked outside the office so it never stops working for you, day and night.

It’s estimated that your van could be seen by as many as 2,000 people a day, and up to 3,000 in built-up areas and big cities. And with van sign writing costing as little as £1 a week, you’ll only need one job to make the initial investment pay for itself. 

Vehicle signwriting also offers great opportunities for passive advertising. Create an eye-catching mobile billboard, and you’ll stay top of mind with potential customers without them feeling harassed or harangued.

Professional brand image

When asked to make a choice between a white van and a branded vehicle, it’s not surprising that consumers choose the company that invests in signwriting. That sense of professionalism is reassuring for customers and gives your company brand additional visibility and authenticity. After all, branding your van says you’re proud of your reputation and service. And adding a sticker or van wrap will give your business legitimacy that can’t be matched.

In addition to your own logo, you can also add the logos of any trade associations you belong to. However, always check and double-check for any spelling and grammar errors that can make your business look unprofessional.

If you’re unsure whether to greenlight investment in vehicle signwriting, remember it’s a low-cost way to let your customers know you’re a serious and professional business that’s committed to standing head and shoulders above the competition.

Mobile business card

Your van sign writing doesn’t have to include bold graphics or different fonts and colours. Less is more when it comes to making a great impression, so think of your vehicle as a mobile business card. All you need is your business name and logo and your contact details to start picking up leads.

Just imagine, your business details are on display every time you’re on a job or picking up supplies. That means you can pick up leads wherever you are by keeping your business top of mind. For example, you could find the neighbours of your customers are keen to get in touch because they’ve seen your van parked outside.

Word of mouth is a huge asset for any business. It never hurts to give potential customers a helping hand to remember your contact details.

Let Vehicle Sign Writing take care of your van sign writing

Van signwriting is a time-proven way to put your business in the driving seat when it comes to cost-effective marketing. If you want to know more, please contact us today and we’ll help you to get the most out of your investment. Check out our gallery too!

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