5 common van wrap myths

van wraps

Let’s dismiss 5 common myths about van wraps

Are van wraps a waste of time and money, or a cost-effective way to build your brand?

It’s time to dispel some myths about van wraps. If you provide services to your local community, they’re an unparalleled way to get your message across. Vinyl wraps are one of the most innovative and cost-effective ways to market your business. Read on and discover the facts.

Van wraps can damage your paint job – FALSE

In fact, the reverse is true. A professionally applied car wrap can protect your vehicle from dents and scratches. However, it’s critical that your wrap is applied by professionals for optimum results.

Removing vinyl wraps is a nightmare – FALSE

Of course, the adhesive used for vinyl wrap is going to be tough to remove. After all, you wouldn’t want your wrap to come loose while you’re driving around creating thousands of impressions for just pennies. The truth is, however, that professional car graphic installers use carefully applied heat to ensure that your wrap can be removed quickly and without damage.

Van graphics don’t last long – FALSE

Your car graphics will last as long as you need them to, depending on the materials you select and how well maintained they are.

For example, calendered vinyl is cheaper, offers less resistance to the elements and has a shorter life expectancy of around two years. But it’s a great choice if you plan to change your marketing strategy on a regular basis. 

However, cast vinyl can last up to eight years when properly applied. It’s highly resistant to weather damage and is the perfect choice to give a unified look to a vehicle fleet or brand your van.

To maintain your wrap, hand wash regularly with mild detergent and keep your vehicle out of scorching heat. Tick those boxes, and you can expect a long life from your mobile marketing.

You can only wrap the doors and bonnet – FALSE

Another myth. If you look into car marketing wraps, you’ll see they’re designed to cover just about every inch of your vehicle including the side windows. These window wraps use a special perforated vinyl that looks opaque from the outside, but allows the driver to see clearly for safety.

If you’re considering car wraps for one or more vehicles, talk to us first. We’ll help you find the best solution to make the maximum impact, which may or may not include wrapping your car windows.

Van graphics are expensive

Like anything in life, you get what you pay for. So while having a single vehicle or a fleet of cars professionally wrapped isn’t going to be cheap, it’s often nowhere near as expensive as you’ve been told to expect.

Of course, there are plenty of factors that can impact the cost, chiefly the type of vinyl you choose. Obviously, the fancier the finish and the more detailed the design, the more you can expect to pay. But there are plenty of options that make car wraps one of the most effective marketing methods around, without breaking the bank.

Ready to find out more about car wraps for your next marketing campaign? Please contact Vehicle Signwriting today!