Fleet livery customisation enhances brand visibility across various vehicle types. Our new vehicle wrap division is ideally placed to ensure your vehicles are designed and branded effectively and efficiently.

Customising fleet livery is a critical aspect of branding for businesses that rely on a diverse range of vehicles. Different vehicle types present unique opportunities and challenges in designing and applying effective graphics. Industries such as logistics, food delivery, construction, and healthcare all require tailored approaches to ensure their fleet livery is both functional and visually appealing. Read more to discover all the facts involved in customising fleet livery for various vehicle types.

Delivery vans

Logistics companies rely heavily on vans for transporting goods. These vehicles offer substantial surface area, making them ideal for bold, impactful graphics. The key to customising fleet livery for delivery vans is to prioritise visibility and brand consistency. Using the sides, rear, and even the roof of the van ensures that the branding is visible from multiple angles. High-contrast colours and large, legible text help in making the branding stand out, even from a distance.

Bikes and scooters

In the fast-paced food delivery industry, companies use bikes and scooters for efficient urban navigation. Customising livery for these smaller vehicles requires a focus on compact, eye-catching designs. Reflective materials are often used to enhance visibility and safety, especially for night-time deliveries. Given the limited space, the design should be minimalistic yet distinctive, featuring the brand’s logo prominently and ensuring that the colour scheme aligns with the company’s overall branding.

Trucks

Construction companies use a variety of trucks. Customising livery for these vehicles involves considering the rugged environment in which they operate. Durable, weather-resistant materials are essential to withstand harsh conditions. The design should be simple yet bold, incorporating high-visibility colours to enhance safety on construction sites.

Healthcare vehicles

Healthcare providers and emergency services, such as mobile clinics, require fleet livery that prioritises clarity and recognisability. These vehicles need to convey critical information quickly. Using universally recognised symbols, like the medical cross, along with clear, readable text, ensures that the vehicle’s purpose is immediately understood. Reflective and fluorescent materials enhance visibility.

Service industries

Service industries, including plumbing, electrical, and HVAC services, frequently use cars and small vans for their fleet. Customising livery for these vehicles involves balancing professional aesthetics with informative content. A clean, professional design that includes the company’s logo, contact details, and key services helps build trust and recognition. For corporate fleets, a sleek and cohesive design that reflects the company’s branding can reinforce a polished corporate image.

Buses and coaches

Public transport vehicles and shuttle buses offer large canvases for creative and informative livery designs. For public transport, the livery often includes route information and city branding, helping passengers identify the service easily. Shuttle buses, used by hotels, airports, and corporate entities, benefit from branding that includes the company’s logo and a welcoming design.

Fleet livery – a nuanced process

Customising fleet livery for different vehicle types is a nuanced process that requires attention to detail and a deep understanding of each vehicle’s role and operating environment. For more information on how you can customise your fleet, please contact our friendly team at Vehicle Sign Writing, who will be delighted to help and advise you.