5 ways to ensure your van wraps hit the mark!

van wraps Northstar IT

Van wraps need quality, clarity, and visibility to make an impact. Discover 5 ways to ensure your van signage boosts your brand effectively.

When you have invested time and resources in your van wraps, it’s only natural to want to see a return on that investment. However, van signage doesn’t always deliver the expected results, and several common mistakes can reduce the effectiveness of your branding. At Vehicle Sign Writing, we’ve seen it all, and we’re here to help you avoid these pitfalls. Here are five key reasons your van wraps for business may not be hitting the mark, along with some simple solutions.

LG electrical van wrap
half van wrap

1. Opt for high quality van wraps for business

The first reason your van wraps might not be performing well is down to quality. While it might be tempting to save money by opting for cheaper materials or lower-cost services, poor-quality wraps can have the opposite effect on your brand. A wrap that’s been poorly applied or uses inferior vinyl will often look unprofessional, with issues like air bubbles, peeling edges, and fading. Customers expect professionalism, and a poor-quality wrap won’t instil confidence in your services.

2. Ensure wraps have a clear call to action

Even the most visually stunning van wraps can fall flat if they don’t tell your audience what to do next. A call to action is essential for guiding potential customers to your website, encouraging them to give you a call, or directing them to your social media channels. Without a clear CTA, you’re leaving the audience guessing about how to get in touch.

3. Use a font that is easy to read

One of the most common issues with van signage is readability. Most people will only have a few seconds to glance at your van as it passes by. If your font is too fancy, too small, or blends into the background, it’s likely that your message will be missed entirely. Opt for bold, simple fonts that can be read from a distance. Make sure the text colour stands out against the background to maximise visibility.

4. Replace tired and worn wraps

No matter how well your van wraps are initially applied, they won’t last forever. Over time, exposure to the elements can cause fading, peeling, and bubbling. These signs of wear and tear not only look unprofessional but also suggest that your business may not be keeping up with the times.

If your wraps are showing signs of age, you need to consider a replacement. A fresh, vibrant wrap can do wonders for your brand image and ensure that your vehicles continue to make a positive impression on potential customers.

5. Use graphics in the correct place

Where you place your van signage is just as important as the design itself. A common mistake is putting crucial information, such as your contact details, in areas that are easily damaged or difficult to see. For example, placing text on the bumpers or lower panels can lead to it being obscured or worn out faster.

To maximise visibility, place larger graphics on the sides of the van, where they’re most likely to be seen by passing traffic.

Check out our gallery for ideas and contact us for a quote and to discuss your requirements with our expert van wrapping team.