The ultimate vehicle signwriting guide for trades

Dashwood van wrap

Want to get started in vehicle signwriting for your West Sussex business but don’t know how? Here’s our ultimate vehicle signwriting guide to getting started with this flexible and cost-effective marketing tool.

The key benefits of vehicle signwriting

If you’re a tradesperson with a van, then a vehicle wrap has some major benefits:

Brand awareness

Want to boost brand recognition 15x more than with any other type of advertising? Then transform your plain white van with gorgeous graphics that get you noticed.

One-off cost

Vehicle wraps are a one-and-done. Once you’ve paid for them to be applied that’s it. Your wrap will generate results for up to seven years, meaning thousands of impressions costs just a few pennies.

Local impact

Talking of impressions, an advertising wrap will take your message right into your target market. And it keeps working wherever you go. Parked outside a job or at the supermarket, your branded vehicle keeps you top of mind for when your customers need a plumber or builder.

Build credibility

If you want to get away from the ‘white van’ image, a van wrap or other form of vehicle advertising is ideal. But there’s another great reason to opt for branding your vehicle. It builds credibility far more than an unmarked vehicle and lets your customers know you’re a trustworthy tradesperson.

Choose your graphics

There are multiple ways to turn your vehicle into a mobile billboard – here are the top two:

1. Stickers or decals

These are a budget friendly and easy to use option, perfect for advertising your trade and your contact details.

2. Full or partial wraps

Branding your vehicle makes a huge impact, especially when your vehicle can be seen up to 3,000 times a day. Opt for cast vinyl if you want your wrap to last up to 7 years.

The right design

Getting the design right is simple if you follow our top tips for car graphics:

Use an accurate template

You need a template that accounts for every bump and curve of your vehicle. Our professional designers have layered templates that make short work of getting the wrap right.

Think SIMPLE!

When it comes to a wrap design, the simpler the better. Opt for high impact graphics that are relevant to your business, a logo, your company name and your contact details. You don’t need information about your socials unless they’re integral to your marketing.

Look for inspiration!

Car wraps are high impact because of their rarity value. But it’s always worth looking for inspiration from your competitors and from your own business branding – keeping it consistent across all your marketing builds bigger impact and keeps your business top of mind.

A professionally designed van wrap is a great way to promote your business and build your reputation. If you’re interested in enjoying all the benefits of vehicle graphics for your business, get in touch with us at Vehicle Signwriting today and we’ll be happy to help.

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